Although local citations can help you rank in local search results, they are no longer a major ranking factor. However, they are still worth considering in order to promote your business. trending blog A general SEO rule it is worth noting that these three pieces of information must be presented on your website as selectable HTML text and not a graphic. If a local newspaper is covering a story regarding your business they are unlikely to display your company address or telephone number. In such instances, it is enough to simply have your company clearly referenced by name in order for your listing to receive the value.